Grow recurring revenue like your mission depends on it.
Turn monthly giving into the MVP of your fundraising.
Trusted by smart nonprofit leaders
Recurring revenue is too important to grow on hope alone.
Whether monthly giving is already part of your fundraising strategy or you know it needs to become one, it carries real weight inside your organization.
It shapes how confidently you can plan, hire, and serve. Which is why it needs a clear strategy to sustainably grow it.
Most nonprofits I talk to struggle with a combination of these four challenges with monthly giving:
#1: Growth feels inconsistent
You have a monthly option, but there’s no clear acquisition plan, so new donors trickle in instead of building steady momentum.
#1
#2: The program lacks a clear identity
Monthly giving exists, but the value isn’t clearly defined or compelling enough to move donors from one-time to recurring.
#2
#3
#3: Retention isn’t intentional
There’s no clear communications plan to steward monthly donors, strengthen belonging, or build long-term commitment over time.
#4: Internal structure is unclear
Ownership is scattered, reporting is limited, and without leadership alignment and clear systems, it is hard to scale what is working.
#4
When monthly support is strong, missions move farther
In five years, the difference can be drastic.
Monthly giving is all I do.
Hi, I’m Erika, a monthly giving consultant for nonprofits. Before going all-in on recurring revenue strategy, I spent years in marketing, development, and fundraising across nonprofit and for-profit teams.
I’ve seen how steady, sustainable giving changes everything. When monthly support is strong, leaders can plan, teams can breathe, and growth compounds.
In my own life, I’m a volunteer and a monthly donor. And I believe in making philanthropy accessible through monthly giving.
Kind words from clients
Erika’s work elevated our communications, deepened donor engagement, and helped grow a culture of consistent giving that now fuels our mission.”
Amy, Executive Director
“Erika is such a pleasure to work with. I needed a partner to help me clear up messaging. I was immediately impressed by several things. She quickly understood the complications my company faces, and her recommendations were spot on. She made the process so simple! We’ve seen immediate improvement. We were so impressed with her work that we immediately requested to work with her again.”
Bethany, Marketing Director
I was so impressed with Erika. She helped me do a deep dive to understand my business better. She was thoughtful and intentional as we spoke over Zoom. You can tell she really cares.
Sam, Founder
I highly recommend Erika.
Amar, CEO
What I can help with
✓ Revenue Health & Retention
✓ Monthly-First Growth Strategy
✓ Sustainer Messaging & Impact Positioning
✓ Donation Page & Form Optimization
✓ First 90-Day Donor Experience
✓ Ongoing Stewardship & Loyalty
✓ Upgrade & Expansion Strategy
✓ Cancellation & Downgrade Protection
✓ Payment Recovery Systems
✓ 12-Month Communications Plan
✓ Email & Text Sequences
✓ Tech Stack & Platform Recommendations
✓ Leadership Buy-In & Internal Alignment
✓ Infrastructure & Accountability
Choose your own adventure
Already have a monthly giving program?
Here’s how we can work together.
#1
The Audit
A full review of your recurring revenue engine.
I assess your program across seven key areas: growth, retention, messaging, onboarding, upgrades, revenue risk, and internal systems.
We look at churn trends, failed payments, donor experience, acquisition strategy, leadership alignment, and where revenue may be leaking.
You get a detailed report and a focused 90-day plan built around the highest-impact moves to make next.
Ongoing Strategic Support
Implementation with structure and accountability.
For 3, 6, or 12 months, we meet every other week to implement your roadmap.
We review your numbers, track churn and growth, refine messaging, and solve problems in real time.
You’re never guessing what to do next because you have crystal clear priorities.
#2
#3
VIP Days
Senior-level execution, done for you.
If your team needs helping building out key assets, my team steps in and to get it done. Some examples of what we can do:
Landing pages designed for monthly-first giving.
Email sequences that improve early retention.
Upgrade campaigns.
Recurring-first appeals.
Messaging that clarifies your value.
Don’t have a monthly giving program yet?
We’ll build one together.
For organizations starting from scratch, I offer a 6-week Monthly Giving Sprint designed to get a strong program up and running quickly.
How it works: We meet once a week for six weeks. Each session is a working workshop where we build the key assets of your program together. Between sessions, your team completes focused homework so we keep momentum moving.
By the end of the sprint, you’ll have an optimized monthly giving program with a launch plan, ready to go!
Let’s see if we’re the right fit
Frequently Asked Questions
-
Most nonprofits do! 90% of the time, there’s plenty of opportunity to optimize. This is what doing an audit can help uncover as the first step.
-
It depends on how we work together. Some organizations start with an audit. Others choose ongoing consulting, a VIP Day, or a sprint.
I come from an in-house nonprofit background, so I design my work to be as low lift as possible for internal teams.
If you're not sure what level of support makes sense, you’re welcome to book a quick call to talk it through.
-
It depends on your team and size of nonprofit.
At smaller nonprofits, I usually work directly with the Executive Director or Development Director.
At larger organizations, it may involve roles like a Director of Development, Individual Giving Manager, Annual Fund Manager, or Digital Fundraising Manager.
I’m always happy to collaborate with anyone on the team who is helpful! :) -
I tailor recommendations to your team’s real capacity. The goal is to focus on changes your team can realistically implement and maintain.
-
The Monthly Giving Growth Assessment reviews the health of your recurring revenue program.
I use a signature seven-part framework to evaluate the systems that influence growth, including acquisition, conversion, onboarding, retention, upgrades, and internal infrastructure.
You’ll receive a written assessment, a presentation of the findings, and a wrap-up call with clear priorities for the next 90 days.
-
Most work is done virtually. However, we can arrange in-person projects at an additional cost to cover travel.
-
Absolutely!